Zomato Instant for 10-Minute Food Delivery Announced

Zomato’s Chief Executive Deepinder Goyal announced that Zomato Instant will be live as a pilot from next month to deliver “hot and fresh” food in just 10 minutes. And this is a first for any food delivery service across the world. The service will be piloted in Gurugram and is expected to reach other places in India soon. Announcement: 10 minute food delivery is coming soon on Zomato. Food quality – 10/10Delivery partner safety – 10/10Delivery time – 10 minutesHere’s how Zomato Instant will achieve the impossible while ensuring delivery partner safety – https://t.co/oKs3UylPHh pic.twitter.com/JYCNFgMRQz— Deepinder Goyal (@deepigoyal) March 21, 2022
The announcement tweet deems Zomato’s 30-minute delivery time slow and aims to fasten the process. To achieve this, Zomato will deploy cloud kitchens in high-demand places that will consist of best-selling food items. The concept will be based on three As and a Q (AAAQ), which are affordability, accessibility, assortment, and quality. It is said to be of utmost quality while being affordable for users. As for the delivery partners, they won’t know of the 10-minute limit, and hence, won’t be penalized if they fail to deliver the items under the limited time period. While this sounds like an intriguing concept, it does raise many questions and has ended up attracting criticism. People have pointed out this model isn’t needed for food and how it can severely impact delivery people negatively.
As a reply to this, Goyal came up with another tweet, clarifying a few details. It is revealed that Zomato Instant will only involve the items than can be easily sent out for delivery in 2 minutes, and yes, it includes everyone’s favorite Maggi! Moreover, it will be for nearby locations and delivery partners will be educated about road safety so that no harm is caused.
And those worried about the Zomato luring delivery partners with incentives and the no-penalty rule, the company will neither get any incentive for timely deliveries nor will have to pay if they fail to do so. You can have a look at Goyal’s tweet for better clarity: Hello twitter, good morning 🙂I just want to tell you more about how 10-minute delivery works, and how it is as safe for our delivery partners as 30-minute delivery.This time, please take 2 minutes to read through this (before the outrage) 😀(1/2) https://t.co/PKKn97NhTf pic.twitter.com/NAfw20K1rF— Deepinder Goyal (@deepigoyal) March 22, 2022
So, maybe this food delivery system isn’t as bad as it might sound. But, we can’t comment on how feasible this model is until we are able to test it out. Additionally, it has to benefit all in order to be successful. Hence, it’s best to wait for it to go live. While I like short-time grocery delivery, considering those products don’t need preparation, I can easily wait for a half-hour for my food. Do let us know your thoughts on Zomato Instant in the comments below!